2021 — 2026
Marmara University
Bachelor’s degree · Economics · Istanbul, Türkiye
Studied economics, with a particular interest in development, gender equality, and the relationship between society and institutions.
80 / 100
para meu
o futuro
Hey, I’m Arca!Scroll down and take a look around.
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01 / 06SCROLL TO EXPLORE
01 A LITTLE ABOUT ME
Economics gave me
a way to question.
Drama gave me
a way to listen.
I want to build a career at the intersection of neuromarketing, consumer insights, and consumer marketing.
As an Economics graduate from Marmara University, I’m interested in understanding how people make choices and what matters to them. My Erasmus experience at Universidad Pública de Navarra in Spain broadened my perspective and strengthened my curiosity about people, culture, and society.
I’m curious about the science behind consumer behavior and how people perceive, choose, and connect with brands. My goal is to turn meaningful consumer insights into thoughtful marketing strategies and experiences that resonate with people.
Theatre, creative drama, and volunteering have also shaped the way I collaborate, communicate, and see things from different perspectives.
02 EDUCATION
Learning
across borders.
Economics in Istanbul, development economics in Spain, and plenty learned beyond the classroom.
2024 — 2025
Universidad Pública de Navarra
Erasmus exchange · Pamplona, Spain
Studied development economics and gained an international perspective through academic life and cultural exchange in Spain.
ERASMUS+
Languages
Turkish · Native / bilingualSpanish · FluentEnglish · FluentItalian · IntermediateGerman · BeginnerFrench · Beginner
03 PROFESSIONAL EXPERIENCE
Where I’ve
learned by doing.
OCT 2026 — PRESENT
pamefu
Founder
SEP 2026 — PRESENT
Sufle
Growth Marketing Specialist
JUL 2025 — JUL 2026
ETİ
Marketing Management Trainee
NOV 2023 — JUL 2025
Superprof
Spanish Teacher
AUG — NOV 2023
Marker Groupe
Digital Marketing Intern
MAY — JUL 2023
Kerten Hospitality
People Service Intern
JAN — APR 2023
Mentornity
Business Development Intern
04 VOLUNTEERING & SOCIAL ACTIVITIES
Making room
for people.
Community work, student initiatives, and creative spaces have been a big part of my journey.
2021 — 2025
Marmara Drama Society
Trainer & Director
Led drama workshops, trained students in acting and stage presence, wrote original scripts, and directed performances. Also supported the society’s social media and event promotion.
THEATRE
2022 — 2025
ESN Marmara
Event Organizer
Welcomed Erasmus students as a buddy, organized social and cultural events, and contributed to communication and international projects.
COMMUNITY
2023 — 2025
ESN Turkey
Project Team Member
Contributed to the ideation and development of projects supporting the international student community.
PROJECTS
2021 — 2022
Bir Başka Yol
Coordinator & Mentor
Supported students preparing for university entrance exams through mentoring, history lessons, and problem-solving sessions.
MENTORSHIP
SEP — NOV 2021
AIESEC Türkiye
Marketing Team Member · Volunteer
Contributed to marketing strategy, customer relationship building, and data analysis to generate insights.
MARKETING
2024 — 2025
CorbizTR
Volunteer
Volunteered with CorbizTR and took part in its volunteers’ meeting, receiving a Youthpass certificate.
VOLUNTEERING
2022
Marmara University Management Club
Finance Team Member
Supported the club’s finance team as a student volunteer.
STUDENT LIFE
2024 — 2025
Creative Drama in Spain
Actor · Grupo Teatro de Universidad Pública de Navarra
Joined theatre and creative drama workshops conducted in Spanish and took part in performance sessions during my Erasmus exchange.
PERFORMANCE
2017 — 2021
Şakkıdı123 Theatre Society
Actor
Performed in productions including Televizyon Cumhuriyeti by Ali Cüneyd Kılıcıoğlu and Ah Şu Gençler by Turgut Özakman.
THEATRE
05 PROJECTS
Selected
work.
Research, brand work, and creative projects — a few examples of questions I’ve explored.
BRANDS &
SOCIETYRESEARCH
✳
SOCIETYRESEARCH
✳
Brands’ Relationship
with Society
In this project, I examined the relationship between brands and society, researching in detail what brands do for society. I interpreted brands and societal expectations through social criteria such as gender equality and the sensitivity of vulnerable groups. I conducted this project while interning at ETİ and presented it to the executive board.
GENDER
EQUITY
ACROSS AGESDRAMA
FOR CHANGE
EQUITY
ACROSS AGESDRAMA
FOR CHANGE
Intergenerational
Gender Equity Workshop
In the project of “Güçlü Kızlar, Güçlü Yarınlar”, which is funded by the European Union, we conducted an “Intergenerational Gender Equality” workshop at the World Equality Association. In this workshop, I provided gender equality training using Creative Drama Techniques and also planned the organization of the workshop.
RwandaECONOMY
THROUGH TIMENAVARRA
2024 ↗
THROUGH TIMENAVARRA
2024 ↗
From Past To Present
Rwanda’s Economy
“This study aimed to analyze Rwanda’s economy from past to present. It was conducted for the course Economía del Desarrollo during my Erasmus exchange at Universidad Pública de Navarra, under the guidance and contributions of Professor Joseba de la Torre Campo.”
RESEARCH · GENDER EQUALITY
Period Poverty
As part of my gender equality course, I examined the prevalence of menstrual poverty worldwide. I also conducted a small-scale research project and reviewed the analysis results.
These projects reflect work and activities listed on my LinkedIn profile. Detailed case studies, campaign assets, and outcomes can be added where they’re shareable.
06 TRAVEL
The world,
one stop at a time.
12 countries, countless stories — and 22 provinces explored across Türkiye.
12
COUNTRIES✳
COUNTRIES✳
Spain
Madrid · Barcelona · Toledo · Pamplona · San Sebastián · Córdoba · Seville · Zaragoza · Vitoria-Gasteiz · Logroño
France
Rennes · Bordeaux · Biarritz · Paris · Bayonne
Germany
Memmingen · Nuremberg · Berlin · Kassel · Marburg · Munich · Frankfurt
Czechia
Prague · Tábor
Italy
Rome · Naples · Siena · Milan
Georgia
Tbilisi · Batumi
Uzbekistan
Samarkand · Tashkent · Bukhara
Kosovo
Pristina
Albania
Tirana · Berat · Shkodër
North Macedonia
Ohrid · Skopje
Bosnia and Herzegovina
Mostar · Sarajevo
Montenegro
Budva · Bar · Herceg Novi · Kotor
AT HOME, TOO22
provinces across Türkiye
Still adding new places to the map.
07 YOUR TURN
Have a good one?
Let’s make
it matter.
arcamirduman@gmail.com↗I’d love to hear from you — find me around the web, too.